Probably froze the cheek. We walked for 30 minutes, but I smeared crea…

Probably froze the cheek. We walked for 30 minutes, but I smeared cream on my cheeks before going out, not 30 minutes as it should be. And one cheek is red. It doesn't hurt when I touch it, there's no discomfort. But how to remove the redness now? Nothing to smear, will it pass by itself or with oil or cream?? It has been 5 hours and it's still red.